Event
L’Oréal Paris “Le Défilé” Experience
On 28 September in Callao, you can walk the runway after a free professional makeup session and, as night falls, enjoy the broadcast of the L’Oréal Paris fashion show from the other side of the catwalk.
About this event
On 28 September, in Plaza de Callao, you can try out a new makeup look and walk the runway without needing to be a model. From 16:00 to 22:00, L’Oréal Paris will organise a day dedicated to fashion with a Parisian atmosphere. In the evening, giant screens will broadcast “Le Défilé”, held as part of Moda de París.
Professional makeup artists will help you get ready to step onto the catwalk. After the free session, you can walk in “Tú lo vales”, take photos, and receive gifts. No previous experience is needed, though you’re welcome to take inspiration from your favourite film character’s walk.
Between activities, you can relax at Worth It Bistrot, decorated in Parisian style. Those who present a receipt for L’Oréal Paris products purchased at Primor can receive gifts such as sweatshirts and tote bags, according to the terms of the promotion.
At 21:00, the broadcast of “Le Défilé” will begin. The show will feature both international and local brand ambassadors, championing female empowerment, inclusion, and the diversity of beauty.