Event
Pop-Up ‘Zara x Bad Bunny’
In Plaza del Callao in Madrid, Zara has opened a temporary space dedicated to Bad Bunny’s BENITO ANTONIO collection and his universe.
About this event
A temporary Zara space dedicated to Bad Bunny’s new collection has appeared in Plaza del Callao in Madrid. The installation coincides with the launch of the BENITO ANTONIO capsule collection and with the series of concerts the artist will give in the city.
The project brings music and fashion together in a single urban format. The collection, created in collaboration with Bad Bunny, includes more than 150 garments and transfers his visual language to clothing, from silhouettes to details and the colour palette.
The space also serves as a point of sale: visitors will be able to make purchases on site and choose between home delivery or collection at the Zara shop in Plaza de España.