Event
VOGUE Flower Market
On 23 May, the shop windows and façades of Madrid’s Calle Jorge Juan will be almost completely hidden behind flowers: shop entrances will fill with peonies, tall hydrangea arrangements will appear among the terraces, and part of the street will become a long row of open-air flower stalls.
About this event
On 23 May, Madrid’s Calle Jorge Juan will once again become a long open-air flower market. For one day, dozens of flower stalls, temporary terraces, the scent of fresh peonies and shop windows resembling scenes from a spring film will appear here.
The new spring edition of VOGUE’s Mercado de las Flores will take place in the Salamanca district. Along the street, from Serrano to Núñez de Balboa, more than 30 floral studios and brands will gather. Among the flowers there will be not only classic roses and hydrangeas, but also designer floral compositions, dried flowers and floral installations.
Alongside the flowers, the market will have areas for cosmetics, perfumery, fashion and gastronomy. Some brands will prepare tastings, care and beauty areas, and special activities directly on the street.
Shops and cafés in the Salamanca district will join the event: that day they usually offer temporary discounts, special menus and small activations.
The charitable organisations Fundación Prodis, Cabezotas contra el Cáncer, Juegaterapia, Menudos Corazones and El Sueño de Vicky will also be part of the market, opening their own stalls.
Photo by vogue.es
Photo by vogue.es
Photo by vogue.es
