Event
Exhibition “NIKE. Diseño en movimiento”
The legendary brand will show how, over six decades, it has turned sport into art and trainers into style icons.
About this event
From 12 November to 25 January, TeamLabs Madrid will host the exhibition “NIKE. Diseño en movimiento”, for the first time in Spain. More than 200,000 objects on display will tell how the brand turned running into art and training into performance: from the first prototypes and archive sketches to iconic trainers and emblematic advertising campaigns.
The project by La Fábrica and TeamLabs will take the public through six decades of Nike history, from the birth of the Swoosh logo to Air technologies and legendary collaborations with Michael Jordan, Serena Williams, Virgil Abloh and Comme des Garçons.
Each room is a new chapter: the origins of the brand, its sporting philosophy, its arrival on the global market and its path to becoming a cultural symbol of its time.
Categories
Characteristics
- Theme
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- Fashion accessories
- Design
- Photography
- History
- Interactive
Related topics
- TeamLabs
Names as listed, in their original language.