«Cleopatra» immersive exhibition

From September 2025, the MAD centre (Madrid Artes Digitales) will open a portal to Hellenistic Egypt, a world of intrigue, gods and the most legendary queen of all time: Cleopatra.

Following the triumphant exhibitions on Tutankhamun, Pompeii and Titanic, MAD presents its most ambitious project to date: an immersive exhibition about the life of Cleopatra. Set design, 360º projections, virtual reality and, for the first time, holography will transport the visitor to the 1st century BC, where Cleopatra will appear not only as a ruler, but also as myth, politician and ally of Caesar and Mark Antony.

Four unique formats create a fully immersive experience: a physical recreation of the period, immersive storytelling, a virtual visit to key locations and a holographic experience in which Cleopatra comes to life as a woman, queen and symbol.