Yung Beef concert

The Andalusian rapper has launched a controversial campaign that has revolutionised Callao. The culmination of this approach will be a concert in Madrid.

Yung Beef walked through Callao with a supposed exorcist in the background scolding him. At that point, media outlets ran the headline A man harasses Yung Beef in Madrid: Your infernal power does not frighten me. This was also shared by several Instagram accounts.

And, of course, it was a joke and a marketing strategy that took the rapper to the Madrid stage. The rapper, who embraces a satanic aesthetic, used it to announce the launch of his El Día de la Bestia tour, which will take place on 14 December at the Palacio de Vistalegre. It will be a night bringing many surprises, with national and international artists performing.