“How to Design a Revolution: The Chilean Road to Design” Exhibition

Amid political fervour, Salvador Allende’s government made design a common language for building a fairer country. The exhibition unfolds the graphic and industrial imaginary that placed visual tools for reading, eating, becoming informed and participating at the service of the people. Posters, packaging, furniture, everyday objects: everything could be rethought to democratise life.

One of the most astonishing features is the reconstruction of the legendary Cybersyn operations room, a project ahead of its time that connected state industries through cybernetic technology. It was not science fiction: it was the concrete dream of horizontal, real-time management, designed for and by citizens.

Every piece in this exhibition breathes a question that still challenges us: can design change the world? Chile tried. Here its trace remains, vibrant and radical, as an act of faith in political imagination.